Book Catalog

The Power of Habit

Charles Duhigg

Human behaviorMemory and learning

32 pages72 min

This text explores the science of habit formation, detailing the "habit loop"—cue, routine, and reward—and the crucial role of craving in automating behaviors. It introduces "keystone habits," demonstrating how one pivotal change can trigger widespread positive transformations in individuals and organizations. The Golden Rule of Habit Change emphasizes replacing old routines while retaining the cue and reward, with belief, often nurtured by community, being vital for lasting change, particularly under stress. Examples range from personal transformations and advertising successes to organizational shifts and social movements, illustrating how habits profoundly influence willpower, culture, consumer behavior, and collective action, ultimately questioning free will and accountability.