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A young Oregonian, fueled by a "Crazy Idea" and a desire for meaningful work, travels the world before co-founding Blue Ribbon Sports in 1962 to import Japanese running shoes. Facing constant financial peril, treacherous suppliers, and aggressive competitors, he navigates relentless challenges with a dedicated team of eccentric ex-runners. The narrative chronicles the birth of Nike, its iconic swoosh, and the relentless pursuit of innovation, culminating in a dramatic battle against U.S. Customs. It's a deeply personal account of entrepreneurship, resilience, and the profound human connections forged in the creation of a global brand, reflecting on success, loss, and the enduring spirit of competition.